No Time for Coffee? Spray Caffeine On Your Skin

Patent-pending Sprayable Energy is now available and itwillmakeyoutypelikethis.

Caffeine is America's favorite drug, bar none. And while we've extolled the culinary and social aspects of coffee over the years, sometimes people don't have time for a leisurely cup of joe and just want a quick fix.

Today Ben Yu, 21, one of Peter Thiel's 20 Under 20 fellows, and his partner Deven Soni, have introduced a patent-pending form of caffeine that you spray directly on your skin. (This is not to be confused with Aeroshots, another novelty energy booster that is a powder you spray in your mouth.) The marketing materials claim that caffeine diffuses through your system more gradually through the skin than through drinking. Plus, at $15 for 40 doses, it's wayyy cheaper than Red Bull.

Yesterday morning, I tried it.

6:15 am: It's my morning to get up with my toddler daughter. She is super psyched to be alive as usual. I am moving a little more slowly.

9:20 am: I miss my morning coffee. Cold brew from Brooklyn roasters Oslo with milk and two packets of raw sugar. Instead I take the four-inch-long atomizer and deliver 4 sprays to the inside of my left wrist. The foamy liquid delivers no residue on the skin. I sniff--no aroma whatsoever, let alone a rich, roasty one. Sigh.

9:27 am: My eyes pop open like Betty Boop's.

9:43 am: Whoo-hoo! The rush is a little bit disconcerting. Despite the claims, it feels like I drank my coffee very, very quickly. The tiny bottle contains 40 doses, 160 sprays. It's recommended not to take more than 20 sprays in a day, but it would be pretty easy to overdose with such a small bottle, or if you just lose count.

10:06 am: I offer my office mate at the co-working space a couple of sprays, but he says no way.

11:04 am: I'm writing my third blog post of the day, feeling no more jittery or distracted than usual.

2:15 pm: I'm hitting the post-lunchtime slump. The little caffeine canister is sitting right there on the corner of my desk, and the free cans of Coke Zero are all the way downstairs. I take a little squirt to the back of the neck.

2:17 pm: Whoo!! Heart is beating fast.

4:49 pm: Well, I got through my day.

I can't say that I'll be converting to Sprayable Energy any time soon. It turns out I like the ritual, and the flavor and aroma, of coffee. And without these atmospherics, I feel too much like a caffeine addict jonesing for a fix. It's also worth remembering that there are growing health and legal concerns arising from products with huge amounts of caffeine.

On the other hand, the $40 billion energy products market might have room for a solution that delivers this kind of jolt this quickly, with an extra spray of novelty to boot.

[Image courtesy of Sprayable Energy]

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11 Comments

  • Ninerbrat

    RANDY LYNN B.
    Sorry if this question has been asked and answered already. What sizes does it com in, and how much do rhey cost. I am very interesting. Thanks!

  • PLO

    to the author, what u are describing is nothing more than a placebo effect( u feeling more energetic), caffeine actually doesn't give u any energy, it just kind of deactivates the part of the brain in charge for telling you when u r tired, that's why we can wake up easier with it, the part of the brain for feeling tired is the same for feeling grogginess !

  • jamie

    I hate coffee (and tea) but drink it when I absolutely can't keep my eyes open. This would be really useful as a backup for those rare days.

  • Aaron Hemmelgarn

    This is great for the gym rats, because caffeine is great for pre-workout energy that lasts and boosts performance and endurance. It would also make a post work boost great.

  • Tammy Allen

    I scoured the internet looking for this exact thing about 5 years ago. I'd love to spray some on then hit the snooze and be ready to wake up by the time the alarm goes off again. 
    So many good ideas, so little knowledge of how to bring them to fruition.

  • Destiny Z

    Can we spray it on cellulite instead of wrists and get a skin tightening benefit as well as an energy boost?

  • Seth Hosko

    Coffee has its place in ritual, but whoever can deliver caffeine in the most efficient way possible will absolutely own this market.

    Spraying it on your skin is a weird behavior... can you just spray it in your mouth (something more people might think is normal) and still get the diffusion benefits?

  • PuzzleSolver

    Why not make it a caffeine cologne or perfume? Oh crap... lemme run off to the patent office!