Way2Ride by VeriFone

VeriFone, the global e-payments company behind some of the world's most widely used credit card-reading technology for retailers, is again trying its hand at mobile payments, this time with Way2Ride, a new app that lets you hail and pay for taxicabs on your smartphone.

Way2Ride

You can use the Way2Ride app to hail a car from your phone, but you can also use it even if you're already in a taxi.

Checking In

Once you're in a cab and on your way, a Way2Ride prompt instructs to hold your phone up to the in-cab TV screen to "check in" to the cab.

Pay With Your Phone

Way2Ride uses VeriFone's proprietary Zoosh technology, which uses your smartphone's speakers and microphones to securely transmit your payment information to the taxicab's computer system.

Auto-pay

An auto-pay feature lets you walk out of a cab and receive a text message when your payment to Way2Ride goes through.

Pay For Your Cab Ride From Your Phone With The Way2Ride App

Whether you hail a cab on your phone or from the street, this app lets you "get in, tap to pay, and get out."

VeriFone, the global e-payments company behind some of the world's most widely used credit card-reading technology for retailers, is again trying its hand at mobile payments, this time with Way2Ride, a new app that lets you hail and pay for taxicabs on your smartphone.

Way2Ride works similarly to e-hail apps like Uber, which lets you hail a car on-demand through your smartphone. But VeriFone is marketing Way2Ride as a way to pay for rides in any cab, regardless of whether you hail it on the street or order it from your phone. The app requires you to "check in" to a cab once you get into the car by hovering your phone near the in-cab television screen, thus pulling up your credit card info, desired tip amount, and whether you'd like a print or email receipt.

Last year, VeriFone introduced the Sail payments dongle, which the company meant to compete with Square but ended up pulling out 7 months later, calling it "fundamentally unprofitable."

Way2Ride introduces VeriFone to a new and significantly different set of competitors. In New York City, Way2Ride's launch city, Uber and Hailo are its two most significant competitors. Both are currently participating in the city's yearlong pilot program for e-hailing taxi apps, along with a third startup called Taxi Magic. But while these existing apps allow you to hail cabs on your phone, none accept in-app payments, instead requiring you to pay with cash or credit card. An Uber spokesperson tells Fast Company this is "due to local regulations."

[Image: Flickr user Ben Fredericson (xjrlokix)]

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1 Comments

  • BK Sharma

    I think it will be good for consumer and Taxi Industry not to step into payment platform through the App.