Sorry Apple TV, Roku Is America's Most Popular Streaming Box

It probably won't be long before the Chromecast is charting, too.

Beating out Apple TV, Roku leads as America's most popular streaming media device, penetrating 37% of homes compared with Cupertino's 24% stronghold, according to the latest data from Parks Associates.

Surveying 10,000 U.S. households, the research firm found the number of homes with set-top boxes has doubled to 14% since 2011. By 2017, Parks Associates expect connected TV device sales to soar to 330 million, almost twice the forecast for 2013. The firm's research director, Barbara Kraus, attributes this to streaming devices' attractive price point compared with other hardware upgrades, such as 4K television sets and game consoles, noting in a statement that "consumers are reluctant to replace these big-ticket items solely for smart upgrades."

Because Parks Associate polled households in the first quarter of 2013, Google's $35 Chromecast, which launched earlier this summer, wasn't included in its report. However, Kraus highlights it as one of the devices to benefit from the rapid adoption of streaming devices.

[Image: Alice Truong]

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2 Comments

  • Heathcanterbury10

    Miracast TV — HD Wireless, is a better alternative to Chromecast and offers a few key advantages and doesn’t limit the content displayed like Chromecast does, and a new $39 Miracast HD Wireless adapter became available this week and offers a lot more features and works much more like Apple’s $100+ Airplay Wireless display technology–

    This new device is available at is T ab l e t S p ri n t — definitely worth reviewing the features it offers–

  • Below$550AShareIsPathetic!}:-D

    I absolutely love my Roku 3 running with PLEX client.  If only Roku could do something about getting a native Youtube client.  PLEX has a Youtube plug-in but it doesn't support captions which is useful for watching movies with English subtitles.  Other than that small thing, I have no problem with the Roku 3.  It's far superior to my other Roku players in speed and stability.  For a small company, they're going a great job.  In fact, compared to Apple's wealth and AppleTV's lack of features, Roku is doing one hell of a job.