It's official: Video advertisements in Android apps are a thing. A New York-based company, HyprMx, just developed a new SDK app for developers with a twist: App users are rewarded with freemium products (such as music downloads or virtual currency) in exchange for watching a commercial.
HyprMx's Corey Weiner told Fast Company by email that "apps are the new Internet, and with the size and magnitude of the audience, brands have a unique opportunity to be in the hands of this user base while they make purchase decisions. Our SDK builds a veritable two-way street--brands can tap into this fast-growing user base while any developer can plug branded videos into any Android app at scale. We are the first company to do this in a meaningful way."
For developers, the challenge right now is weighing in-phone video with customer sentiment. Although giving video advertisements inside games or utilities is an easy revenue generator for developers, consumers are ambivalent about having video ads creep in--and there's the fact that many older Android phones have problems with in-app video. But, nonetheless, this seems to be where the market is heading.
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