Click here to preview the new Fast Company

Want to try out the new FastCompany.com?

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Want A Cronut? Donate To A Food Bank

Hungry New Yorkers everywhere will benefit from this pro-social meme.

The Cronut Project was born when three advertising agency interns were given a $1,000 budget and the mandate to do as much good as possible. Taking a little bit of inspiration from Fast Company, they are soliciting donations for the Food Bank of New York with a delicious (and flaky) twist: They have partnered with Dominique Ansel, baker-creator of the smash hit pastry that combines the best of a croissant and a doughnut, to offer a limited edition passion fruit flavor. Every day this week, the largest-dollar donor, plus a random donor, will get one of these special cronuts.

So far the project has collected around $2,000 with the highest single cronut going for a cool $250. Can Fast Company readers do better? Donate to The Cronut Project and tweet at us to let us know!

[Image: Shutterstock]

Add New Comment

0 Comments