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Curated Packages That Anticipate Your Next Purchase

They know your style.

  • <p><strong>[1] HARRY'S</strong> <br />
Jeff Raider cofounded <a href="http://www.warbyparker.com/" target="_blank">Warby Parker</a>, but now he's gone nostalgic for shaving. "At old-school shops, you had a purveyor who knew what you liked and gave you what you wanted," he says. Harry's aspires to be like that: The online emporium of well-packaged shaving goods saves guys the trouble of waiting for today's drugstore employee to unlock the shaving shelf. <em>($2 to $25, <a href="http://harrys.com" target="_blank">harrys.com</a>)</em></p>
  • <p><strong>[2] SVBSCRIPTION </strong><br />
Svbscription combines the thrill of a care package with the sartorial sense of a local boutique owner. Subscribers receive wooden boxes in the mail, each filled with themed heirlooms and trinkets. Collaborations are common: The magnifying glass here is from design collective Field; the next box will be from photographer Todd Selby. <em>($330 per parcel, <a href="http://svbscription.com" target="_blank">svbscription.com</a>)</em></p>
  • <p><strong>[3] COMMODITY </strong><br />
The perfume industry is messy: Product names like Obsession feel overblown, and store counters overwhelm. "Everything hits you at once, and you can't tell what you want," says Owen Gee, cofounder of Commodity. His company mails samples of its perfumes--with quieter names such as Whiskey and Wool--that it thinks you'll like, so you can test and consider. <em>($88 per bottle, <a href="http://commoditygoods.com" target="_blank">commoditygoods.com</a>)</em></p>
  • <p><strong>[4] A BOX FROM </strong><br />
Tchotchkes from a street fair and strange-flavored teas can all be found in Elin Aram's carefully curated packages. Her goal is to tell the untold stories of global cities via bits of local flavor. The first box, below, is from Seoul; the next comes from Tehran. <em>($45, <a href="http://aboxfrom.com" target="_blank">aboxfrom.com</a>)  </em></p>
  • 01 /05

    [1] HARRY'S
    Jeff Raider cofounded Warby Parker, but now he's gone nostalgic for shaving. "At old-school shops, you had a purveyor who knew what you liked and gave you what you wanted," he says. Harry's aspires to be like that: The online emporium of well-packaged shaving goods saves guys the trouble of waiting for today's drugstore employee to unlock the shaving shelf. ($2 to $25, harrys.com)

  • 02 /05

    [2] SVBSCRIPTION
    Svbscription combines the thrill of a care package with the sartorial sense of a local boutique owner. Subscribers receive wooden boxes in the mail, each filled with themed heirlooms and trinkets. Collaborations are common: The magnifying glass here is from design collective Field; the next box will be from photographer Todd Selby. ($330 per parcel, svbscription.com)

  • 03 /05

    [3] COMMODITY
    The perfume industry is messy: Product names like Obsession feel overblown, and store counters overwhelm. "Everything hits you at once, and you can't tell what you want," says Owen Gee, cofounder of Commodity. His company mails samples of its perfumes--with quieter names such as Whiskey and Wool--that it thinks you'll like, so you can test and consider. ($88 per bottle, commoditygoods.com)

  • 04 /05

    [4] A BOX FROM
    Tchotchkes from a street fair and strange-flavored teas can all be found in Elin Aram's carefully curated packages. Her goal is to tell the untold stories of global cities via bits of local flavor. The first box, below, is from Seoul; the next comes from Tehran. ($45, aboxfrom.com)

  • 05 /05

Most physical stores and e-retailers exist to respond to customers' needs. But a new crop of style-minded companies are succeeding by anticipating what a customer will enjoy.

A version of this article appeared in the September 2013 issue of Fast Company magazine.

Slideshow Credits: 01 / PHOTO BY JOEL STANS; PROP STYLING: PETER TRAN; 02 / PHOTO BY JOEL STANS; PROP STYLING: PETER TRAN; 03 / PHOTO BY JOEL STANS; PROP STYLING: PETER TRAN; 04 / PHOTO BY JOEL STANS; PROP STYLING: PETER TRAN; 05 / PHOTO BY JOEL STANS; PROP STYLING: PETER TRAN;