Green Coke? In Argentina, Coca-Cola Life Features Green Label, Bottle, and Ingredients

In Argentina, consumers have been seeing Coca-Cola Life, wrapped in a green label, on grocery shelves.

Shedding its iconic red color, Coke has debuted a new look in Argentina. Coca-Cola Life, distinguished by its green label, is marketed as a "natural" and "green" low-calorie beverage in (what else?) a fully recyclable bottle that's made with 30% plant material.

Featuring a mix of sugar and stevia, the drink has 108 calories, offering a middle choice between Diet Coke, which has zero calories per 600 milliliters, and regular Coke, which has 250. What's so natural about this new drink? That would be the zero-calorie sweetener made from the stevia plant (marketed under the brand Truvia in the U.S.). The sugar substitute has been making its way into more Coke products lately, including its Vitamin Water line and Seagram's ginger ale, in an effort to reduce calories and combat obesity.

Coca-Cola Life is packaged in the company's award-winning PlantBottle, which is made from petroleum-based materials and up to 30% plant-based materials. The exact plant matter is based on availability within local markets, but the hope is to create a 100% plant-based bottle down the line. In addition to the recyclable Coca-Cola Life bottle, the company has also been experimenting with eco-friendly bottles made from ice for beach-goers in Colombia.

Vendors have reportedly been selling hundreds of these green bottles an hour. For now, it looks like the green and ice varieties of Coca-Cola will stay in Argentina and Colombia, respectively.

[Image: Coca-Cola]

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6 Comments

  • REALIST

    Man o Man yall are jackasses (the comments I see)
    Just remove YOURSELVES from the planet if you don't want a carbon footprint! (because we all have one!)

  • Traffic Motion

    I wish they'd do that here in the US. I use Stevia for almost everything now, and try to stay away from sugar and high-fructose corn syrup as much as possible. I'm sure the Stevia Coke would taste better and be less unhealthy than the heavily-subsidized version we get in the US. Also, Stevia probably doesn't have nearly the cancer/brain tumor-causing effects of Diet Coke.

  • Jcollame

    Green??  People - wake up.  Stop drinking nutritionless, colored water, whose packaging creates major environmental problems, while Coke (and others like them) lobbies very aggressively against environmental friendly legislation and in the end does nothing but extract money from your wallet and inflate the wallets of Coke executives.

  • mankins

    I had one of these the other day in Buenos Aires from what I thought was a normal glass Coke bottle. I don't really drink that much Coke, but thought it tasted sharper and sweeter with a taste reminiscent of a mix of pepsi meets diet pepsi.

  • Curtis Wright

    The dumbest thing the company has done since New Coke. No, wait, this is even dumber.

  • Mickey

    How can a bottle made from ice be Eco friendly? How is the ice made ...?..... Duh