How to Spot a Bot on Social Media

It's all in the timing, says a new study.

Sometimes Twitter can feel like Invasion of the Body Snatchers. In the middle of a bustling metropolis, you're suddenly overtaken by the creeping realization that some of the other faces in the crowd aren't...quite...human. They could be very close to you, making sounds that at first blush resemble human language. They could have the faces of people you know. They could even have your own face! But they're really...bot people.

Happily, science has found a way to identify these algorithmically generated, PR-shamming, spam-faced zombies and root them out of our Twitter feeds forever.

According to a newly published scholarly study of 160,000 tweets, it's actually fairly easy to tell the difference between a Twitter account controlled by one person, a corporate or celebrity account with multiple users, and a fully automated spambot. The difference is not in what they tweet. It's in when they tweet.

Real people tweet in bursts that match their daily routines, which vary from person to person; most human tweets come between 7 a.m. and midnight. Corporate accounts stick to tweeting during more traditional business hours, 8 to 8, Monday through Friday. Spambots tweet randomly at all hours of the day and night. In an ironic twist, however, the researchers found that it was easier to predict the timing of the next tweet based on the previous tweet for humans than for bots. In some ways, perhaps, we're all a little robotic.

(H/t to @notscientific)

Image via PLOS One

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5 Comments

  • Barry Chignell

    What if a real person is using Buffer? The tweets would be at certain scheduled times and could be all hours of the day, but they were tweeted by a human technically.

  • Darius Groza

    Or busy people or social media mangers that have a posting strategy with reach goals and result expectations.

    (Why would retarded people use a service meant to optimize publishing?)

  • Barry Chignell

    Hows that then, any reasoning behind the comment as it's a pretty popular service?