Apple's Next Television Service Could Allow You To Skip Ads

A big new rumor suggest Apple is chasing tech that would skip ads on its next TV-tech effort. That implies live TV is on the way!

For a long while now we've heard rumors that Apple is in discussions with different TV content sources to deliver shows and movies for its TV effort, but the latest rumor has added a new wrinkle. The word is that Apple has been looking at a subscription service that includes live programming and lets viewers skip ad breaks automatically.

A former Wall Street Journal reporter is the source of the new rumors via an anonymous insider. Apple's current TV tech is all about playback of previously archived material either via a user's iTunes setup or a streaming source like Netflix. The move to include live TV would indicate a huge change for Apple, and could signify that it's closer to a future digital TV product than was previously assumed. The idea of a subscription model that allows ad-skipping is particularly interesting, because it means Apple is considering offsetting the network's ad revenues via income from users.

[Image: By Flickr user Robert S. Donovan]

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  • Anthony Reardon

    Very good Kit,

    With the big push for mobile right now, I've been noting how t.v. interfacing might be the next big thing- literally. Interesting to hear Apple might be pushing here. I like what I hear about cutting out ads, but I wonder if subscription is really the underlying business model that will drive this. It's too conventional. In any case, I think the issue is more a matter of paradigm. When you say "offset" the ad revenue model, that's assuming ads are a necessary basis. In social media platforms for instance, I've dealt with companies that charge subscription and have a range of ad controls, but I still think they miss the point. I think the shift in thinking has to orient on the end-user experience, and people don't want advertisements, and I don't think appreciate paying "not" to have advertisements. Keep in mind with web interface t.v.'s people can interact with media in new ways, so I think product/ service placement right within entertainment, and then complemented with "selective discovery" tools like Ooyala where you can highlight a car you see and dive in to greater detail if interested in learning more.

    Best, Anthony