Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Your Smartphone Is Now On Your Windshield

If you can't beat 'em, join 'em: Garmin's new HUD display projects data from users' Androids and iPhones right onto the windshield.

Garmin's latest product is a windshield-mounted device that projects directions from Android and iPhone navigation apps right on the dashboard. The Heads-Up Display (HUD) sells for $130 and is still waiting for FCC approval. But there's only one problem... Users can't use Google Maps, Apple Maps, or their favorite third-party GPS app with HUD. Instead, the Bluetooth-enabled display only accepts data input from Garmin's own proprietary StreetPilot and Navigon apps.

"Head-up displays currently have their place in select high-end cars, but HUD makes this technology available as an aftermarket accessory for any vehicle, at an affordable price," Garmin's Dan Bartel said in a statement. It also allows the company to keep up with advances by automakers to integrate smartphone apps like Pandora and Yelp directly into car dashboards. If Garmin can't beat appmakers for in-car presence, well, it'll have to join them.

HUD is the latest in Garmin's efforts to integrate smartphone apps into dashboards—Navigon recently integrated Foursquare's API into their app as well.

[Image: Garmin]

Add New Comment


  • Santiago Draco

    This isn't anything new.  There's been dashboard apps for IOS and Android for at least a couple of years.