The 6-Month Solution For Building Your Brand The Right Way

Digital marketing truth-teller, ranter, and the man behind unmarketing, Scott Stratten, on why we need to focus on one platform at a time, not be afraid of offending people, and how QR codes kill kittens.

Scott Stratten's Twitter bio says it best: "Kind of a big deal on a fairly irrelevant soc media site which inflates my self-importance." That combination of wit and humor has propelled Stratten into becoming one of the digital marketing world's no-nonsense leaders.

In Twitter's early days, Stratten came up with a plan to grow his online community. Starting in January 2009, he tweeted steadily for 30 days straight, sending out 7,000 messages (mostly replies) and attracting thousands of followers. Today, some 150,000 people follow his very honest tweets, but his business has grown well beyond 140 characters.

Scott Stratten

Stratten, perhaps better known as @unmarketing, is a busy keynote speaker and bestselling author. He has written three books, including UnMarketing: Stop Marketing. Start Engaging, and his new marketing photo-book comes out this fall, QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business Into the Ground.

His QR code rants date back to his most popular moments on stage discussing why, when, and where companies using this technology fail. During our video interview, Stratten talks about his new book, what it takes to grow a personal brand, and the roots of his marketing anger.

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6 Comments

  • Santel Phin

    This is the firs time I hear from him. Thank for his advise. I also want to build a good brand for myself. I will surely check out his book. 

  • Ruth Estwick

    I've loved @unmarketing's unthought process even before I witnessed his greatness in person. He's a funny, engaging and relevant presenter who will change the way you view branding and social media for business.  #awesomeness

  • Russell McCoy

    LIked what he had to say - thought the random blurry far away shots were a bit silly.

  • SquarePegKaren

    Great interview - I'm nodding my head so much I'm afraid I'll get neck strain!