Snapchat, the photo and video messaging app whose automatic-delete feature gave it a hard-to-shake reputation as a sexting app, has released SnapKidz, a version of the app for users under the age of 13. The catch: Underage users can't actually share content with others on SnapKidz.
SnapKidz lives within the iOS version of Snapchat and activates when an under-13 user fills out a registration form. SnapKidz doesn't support sharing media with friends--which is sort of the whole point of using Snapchat--but still allows users to take snaps, caption and draw on them, and locally save their creations to their device.
Hillicon Valley's Brendan Sasso notes SnapKidz faces a unique set of FTC regulations via the Child Online Privacy Protection Act, or COPPA, which restricts websites, appmakers, and other data collectors from plucking personal information from children under 13.
A COPPA breach got the private social networking app Path in trouble with the FTC in February, when a bug that allowed Path to collect personal information from users under 13 garnered the company an $800,000 fine from the FTC.