Facebook Working On Its Own Reader Similar To News Aggregator Flipboard

Will the move boost the social network's advertising revenue? Construction of the service is said to be slow and measured, unlike a lot of Facebook's product development, with Mark Zuckerberg watching closely.

Facebook is working on its own news aggregator in an attempt to boost engagement on the social network, the Wall Street Journal reports.

The lead designer is Michael Matas, a former Apple and Nest employee, and Mark Zuckerberg is said to be following product development very closely.

The firm's usual mantras—Done Is Better Than Perfect, and Move Fast And Break Things—aren't being chanted during the development of its reader. According to a source, both smartphone and tablet versions are being developed simultaneously, and the firm is experimenting with different ways of highlighting trending news topics on the site.

Google is shutting down its own news aggregator on July 1, prompting a host of other Internet sites to develop their own, such as Digg, whose service launches on June 26. LinkedIn bought news aggregator Pulse for $90 million and is busy integrating it into its own business.

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  • Mike Donovan

    Only I think that Flipboard is very inconvenient app? I don't want to look pretty pictures, I want to read the news! And even better iа app can pick the best news of the day, like  LikeHack.com for example.

  • A Elkalliny

    will be interesting to see if this is also used to organize current facebook newsfeeds.. It's become way too busy (almost myspace like) these days...if you haven't already, sign up for preebo.com, which will offer quite an interesting spin on organizing news...

  • Jp Brenner

    Many companies, groups and websites will have their own Facebook page where all of their newest products and current events information will be posted. In that sense, Facebook is already a very effective news aggregator if you use it correctly.