David Allmark: What is a risk worth taking?

FAST COMPANY: What is a risk worth taking?

DAVID ALLMARK: I think a risk worth taking is one that makes you feel a little bit uncomfortable within the organization, then modifying that so you use the knowledge, the experience, the insight you have as an organization to slightly temper that but still making sure that you retain the essence of what that risk was all about from the very beginning. But it's really important that you do take risks, because if you don't someone else will.

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