John Wiseman: How do you grow your customer/client/user base?

"We grow our user base through organic channels, using our existing user base to invite their friends and help spread the word for us--obviously we want to use social channels and emails since that's our primary business. But also working with like-minded publications and people with different audiences that have our target demographic, but also can play on the fringes of what our target niche is." -- John Wiseman

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