Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

B. Bonin Bough: What can a big company learn from a small start-up?

"I think there is a lot big companies can learn from startups. What I'm fascinated by is startups' ability to pivot, their ability to launch a product, rapid prototyping, understanding whether it is working or not, and then move directions, but realize they have a great core asset. And so they are not afraid to fail and they are not afraid to change. And I think that something that organization's like big companies can take a lot away from. I think a great example is the recent news around Gowalla." — B. Bonin Bough

Add New Comment