Current Issue
This Month's Print Issue

Follow Fast Company

We’ll come to you.

1 minute read

30-Second MBA

Christopher Wu: Conventional Wisdom Totally Wrong

"Conventional wisdom says, 'Always listen to the customer.' But I'd argue that if you did that, you'd have better candles, but no light bulbs; maybe great radio, but no television; you'd have an iPhone 5, but no iPad. Your customers are good at the next incremental evolution, but if you want true innovation, you can't turn to your customers. That's your job." — Christopher Wu