Lisa Kavanaugh: What do you outsource and what do you keep in house?

"There are a lot of scenarios where you can play outsourcing to your advantage. A few are, if you have something sort of new you want to experiment with on the side. Maybe something that's not core on strategy or with a new technology that you don't have in-house. You can play around with it with an outsource team and then once it takes off, invest in it in-house. You can also take advantage of overseas outsourcing, to take the 24-hour clock and have productivity when your team is sleeping at home." -- Lisa Kavanaugh

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