Click here to preview the new Fast Company

Want to try out the new FastCompany.com?

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Jeff Cavins: How do you think about sustainability?

"When I think of sustainability, I think about it in terms of business practice and not in terms of green tech practice. Sustainability for me is the capacity to endure. A company, a brand, a product, a team, and a people that form a company are always under constant pressure, and they have to adapt to constantly changing forces in a marketplace. They're ability to endure and adapt to the forces is their sustainability and defines their sustainability for a company." — Jeff Cavins

Add New Comment

0 Comments