Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Barbara Fagan- Smith: How do you deliver difficult news to your staff, customers, or the public?

"When there's difficult news to share, be honest, be transparent, and do it quickly. Don't dilute ir or dip it in sugar. No, employees and customers and even the public are willing to forgive or even help if we treat them with the forthright truth. So lying or secrecy just breeds distrust, even contempt. But humble honesty breeds trust and loyalty." — Barbara Fagan

Add New Comment