C.K. Prahalad: How do you think about sustainability?

"Sustainability is not an option, sustainability is a must. Especially when an additional four billion people will become micro-consumers and micro-producers. We have to think about sustanability but not in terms of slowing them down but in terms of thinking about our sustanability as innovation, not compliance of regulation. So I say is, the next phase of sustainability is about innovation." — C.K. Prahalad

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