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30-Second MBA

Jim Koch: What is the role of imagination in leadership?

"Imagination is crucial to leadership because leadership requires energy and motivation and it requires giving people something exciting. For me, I imagined bringing great beer to the United State and I imagine a company that I would want to work for. And that was motivating to people. People were excited about the idea of making great beer in the United States and doing it in a company where they enjoyed coming to work every day, if only for the free beer." — Jim Koch