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Masters of Design 2011

Thirty Companies That Get It

A sampling of design strongholds in corporate America.

  • 01 /30

    HERMAN MILLER
    Icons
    Furniture that inspires--and solves problems.

  • 02 /30

    APPLE
    Icons
    Proving that style, specs, and sophistication can work as one.

  • 03 /30

    BURTON
    Icons
    Capturing the snowboard lifestyle--with cutting-edge tech.

  • 04 /30

    VIKING
    Icons
    Cooking like a pro, with unquestioned good taste.

  • 05 /30

    OXO
    Icons
    Ergonomic, affordable kitchen tools with curves like museum pieces.

  • 06 /30

    JETBLUE
    Icons
    An integrated experience from kiosk to blue snacks.

  • 07 /30

    NIKE
    Icons
    The Swoosh is worldwide, bringing art and fashion to sport.

  • 08 /30

    KOHLER
    Icons
    Fixtures that make the loo worth a visit.

  • 09 /30

    TARGET
    Icons
    Where designers go to shop--and sell.

  • 10 /30

    STARBUCKS
    Icons
    Making Italian-inspired coffee culture safe for America--and the world.

  • 11 /30

    THE CONTAINER STORE
    Sleepers
    A banal name married to unexpectedly attractive products and its shopping experience.

  • 12 /30

    MCDONALD'S
    Sleepers
    A global restaurant redo, part of a systems-design upgrade.

  • 13 /30

    BLACK & DECKER
    [i]Sleepers
    Classic American tools that marry form and function.

  • 14 /30

    WALMART
    Sleepers
    The world leader in business-process design, now greening the global supply chain.

  • 15 /30

    CROWN
    Sleepers
    Proving forklifts can be as well designed as iPods.

  • 16 /30

    WHIRLPOOL
    Sleepers
    Can appliances be sexy? Its newest products say yes.

  • 17 /30

    JOHNSON&JOHNSON
    Sleepers
    Functional, sustainable design in your medicine chest.

  • 18 /30

    INTERFACE
    Sleepers
    Carpet maker designing for net-zero enviro impact by 2020.

  • 19 /30

    GE
    Sleepers
    Turning to design for health care (MRI machines), tech (Smart Grid), and customer relations.

  • 20 /30

    3M
    Sleepers
    No-nonsense materials giant creates products that delight.

  • 21 /30

    GILT GROUPE
    Newcomers
    Fashion flash-sales site makes online shopping as chic as its wares.

  • 22 /30

    FLIPBOARD
    Newcomers
    Artful creator of real-time virtual magazines.

  • 23 /30

    JAWBONE
    Newcomers
    Hands-free headsets like modern jewelry, Jambox speakers that rock.

  • 24 /30

    METHOD
    Newcomers
    Eco-friendly cleaning products you're happy to leave on the counter.

  • 25 /30

    FITBIT
    Newcomers
    Making health-data monitoring easy, fun--and cool.

  • 26 /30

    TESLA
    Newcomers
    Sleek electric sports cars that you can feel good lusting after.

  • 27 /30

    FUEGO
    Newcomers
    The outdoor-grill company is burning up sales at Target.

  • 28 /30

    INCASE
    Newcomers
    The most stylish maker of Apple accessories.

  • 29 /30

    TWITTER
    Newcomers
    Its easy-to-use interface works for corporations and regime topplers

  • 30 /30

    LIVESCRIBE
    Newcomers
    Smartpen system captures writing, listening, and images in a magic notebook.

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