The World's Best Airport Lounges
In a recent New York Times article, author Jane Levere describes the strategic importance of the airport VIP lounge as a differentiator for competing airlines as a brand-building experience.

Read more about airlines that are doing it right.
Iberia Airlines VIP Lounge
Iberia Airlines flaunts its Spanish heritage with a wine and tapas bar--why stop at McDonald's between flights when you could instead have a charcuterie plate?

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Iberia Airlines VIP Lounge
But most importantly, you can catch some probably much-needed shuteye in semi-private sleeping areas.

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Virgin Airlines Lounge
Virgin Airlines never misses the opportunity to express its unique character, even in some of its smaller airport locations. In their airport "clubhouses," it's always just a little bit too much fun, in a good way.

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Emirates VIP
Emirates is awesome at everything. They've pretty much changed the game and have everyone in the travel industry sitting up straight. Staying true to the best attributes people associate with hospitality, they manage to push the envelope of excellence without sacrificing any character.

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Singapore Airlines First Class Lounge
Singapore Airlines is all about understated luxury and hospitality and creating memorable and top-notch in-flight and lounge experiences. Fine dining and private showers are some of the perks of its SilverKris Lounge in Singapore.

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SilverKris Lounge
The private room at Singapore Airlines' SilverKris lounge.

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SilverKris Lounge
Menus at Singapore Airlines are created by an International Culinary Panel of celebrated chefs (they even have a cookbook).

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Building Better Airline Brands: The World's Best Airport Lounges

VIP airport lounges are pretty much the only place in an airport that it's pleasant to be—here's how some of the world's best lounges help build their airlines' brand and engender customer loyalty.

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