View From The James
Richmond's new visual identity, RVA, is both a tech-forward hashtag and a blank canvas on which Civil War re-enactors and startup entrepreneurs alike are invited to project their own ideas about the city’s creativity.
Kitchen Thyme
The brand was designed by students at the Virginia Commonwealth University Brandcenter, the university’s top-tier advertising school.
Whitworth Cycles
The new look coincides with some big changes in Richmond. Over the past several years, this old Dixie redoubt--the former seat of the Confederacy and the heart of Colonial America--had been quietly transforming into a creative hub, where eclectic interests from indie music to mountain biking to biotechnology, collide.
Lindsay Cowles Art
Not everyone was thrilled with the idea of updating Richmond's identity. “There are some people, very significant leaders in the Richmond area, who felt like, ‘No it’s not about creativity, it’s about history,’” says the Brandcenter's former managing director Kelly O’Keefe.
Downtown
So the students decided to create a logo, which shows that creativity takes many forms and that, in fact, Richmond’s history has been defined by creativity.
Beard League
The students developed an online logo generator that allows anyone to upload their own images into the letters "RVA."
Fast Company
Even us!
Main Street Station
Keep clicking through our slideshow for more examples of the many faces of RVA. The complete gallery is available here.
Downtown
Keep clicking through our slideshow for more examples of the many faces of RVA. The complete gallery is available here.
Carytown
Keep clicking through our slideshow for more examples of the many faces of RVA. The complete gallery is available here.
No BS
Keep clicking through our slideshow for more examples of the many faces of RVA. The complete gallery is available here.
Run Biatch
Keep clicking through our slideshow for more examples of the many faces of RVA. The complete gallery is available here.
Historic 17th Market
Keep clicking through our slideshow for more examples of the many faces of RVA. The complete gallery is available here.

Can The Old South Rebrand Itself? Richmond Tries, With A Dynamic New Logo [Slideshow]

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