May, 2007
It all started with the story of a hacker, a dropout, a CEO. "Zuckerberg's life so far is like a movie script," Ellen McGirt wrote. Then Aaron Sorkin and David Fincher made that movie (and even borrowed a bit of our description of Zuck for the promo billboards and posters).

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February 2010
While plenty of people were still figuring out honest-to-goodness business uses for Facebook, the company itself started showing signs of maturity. Ellen McGirt found evidence of this everywhere from the customer service department to the decor around designers' desks at the company's grown-up headquarters…

View it here.
February 2010
… And like any growing 6-year-old, Facebook. our No. 1 Most Innovative Company of 2010, was hungry to devour the next company, having chewed up MySpace and others.

Facebook, the Most Innovative Company of 2010
October 2010
We got the sense years ago that Facebook profile pictures told powerful--or embarrassing, sexy, rude, offensive, regrettable--stories. So long before Facebook users were expected to find one of those big landscape images to grace the top of a yet-to-exist Timeline, we had artist-writer-comedian Doogie Horner chart the choices people made about their Facebook portraits.

Analyze here.
December, 2010
Another stunning infographic told the story of just how connected Facebook was making the world.

See it here.
February, 2011
Facebook was back on the Most Innovative Companies list, this time at No. 3, and it was clearly taking aim at much bigger, global forces--like Google. It bested the search giant as the top Internet destination and grew 145%.

Facebook, the Most Innovative Company of 2011
April, 2011
With talk beginning in earnest about Facebook going public, we highlight an info graphic that starts to explore the business of the social network. At the time, it had 610,736,920 member profiles, one for every 11 people on the planet. At the time of this post, it was closing in on a billion.

See it here.
June, 2011
An infographic illuminated a talent war and showed us how Facebook was winning. Clearly they were building something big.

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September, 2011
We shed some light on Facebook's then-often-overlooked VP of Product and his 64-member design staff tasked with redesigning Facebook. Design? At Facebook? It would become far more important than anyone imagined at the time.

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October 2011
It was becoming clear that Facebook was business to change the world--one of four tech companies pushing its global vision, the way Farhad Manjoo saw things. So for the cover story, we put Zuckerberg and Facebook in context with Steve Jobs and Apple, Larry Page and Google, and Jeff Bezos and Amazon.

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February, 2012
Facebook filed the paperwork for an IPO, and we got a look at its books: Net income for 2011 reached $1 billion, on revenue of $3.7 billion. About $3.2 billion came from ad revenue in 2011.

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February, 2012
Facebook was at No. 2 on our Most Innovative companies list, and the company was changing the world, starting with the world of advertising. A shift from search to discovery was under way, plus Facebook was giving us 800 million reasons to share.

Facebook, the Most Innovative Company of 2012
February, 2012
Facebook started rolling out Timeline for brands. We featured five of the first great applications, and we talked to Doug Ulman, CEO of Livestrong about how the new format immediately opened up fresh opportunities for businesses.

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March, 2012
Those signs of maturity Ellen McGirt found at Facebook's headquarters were becoming more apparent in its CEO.

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March, 2012
It was clear that the design staff--now at 90 people, war playing a huge role in Facebook's future. VP of Product Chris Cox hired Nicholas Felton a year earlier, and his baby, Timeline, was driving Facebook into the future.

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April, 2012
Facebook announced plans to buy photo sharing service Instagram for a mind-blowing $1 billion, showing just how serious the company is about creating an irresistible product. The irony in a young man who turned down a billion dollar offer now extending that same offer to another young man who didn't turn him down wasn't lost on us.

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April, 2012
We spoke with Kate Aronowitz about throughly the importance of design had been stressed throughout Facebook.

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May 18, 2012
The morning of its IPO, we look back at the way the social network changed our way of thinking about life online, including: The death of email; sharing; using a single sign-on; getting personalized ads, using Facebook Pages as company websites; and the rise of discovery vs. searching.

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May, 2012
Sure the big winners in Facebook's IPO just became unimaginably rich. But beyond all of those zeroes are innovators who will probably drive the next big ideas. Maybe even the next Facebook.

See them here.