Yelp's Potholed Path To Wall Street
The sometimes controversial (what with those pesky alleged extortion lawsuits and all), crowd-sourcing review site Yelp went public this morning. Shares are up 66% so far. Whether or not they stay up depends, in part, on how good a corporate citizen the company, founded in 2004 by Jeremy Stoppelman and his former PayPal colleague Russel Simmons, can be. But before looking ahead, let's take a peek back at how Yelp came to market.
The Perils and Promise of the Reputation Economy

2008

Who are you gonna believe?: Yelp founders Russel Simmons, left, and Jeremy Stoppelman, with Darwin

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Yelp Lets Businesses Yelp Back

2009

Yelp CEO Jeremy Stoppelman

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Yelp CEO Responds to Class-Action Lawsuits Alleging Extortion

2010

Custom Yelp Swag

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More Plaintiffs Allege Extortion in Yelp Lawsuit

2010

Yelp users at a Yelp Party

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Yelp Tweaks Its System for Transparency--and Lawsuit-Dodging

2010

Yelp users at a Yelp Party

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Wherever You Go, Yelp Mobile And Its 20 Million Reviews And Deals Will Find You

2011

Co.Location: Yelp, Video by Fast Company

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Yelp Banner, Opening Day at NYSE

2012

Yelp Opening Bell

Reviewing Yelp's IPO

Crowd-sourcing review site Yelp went public this morning. Shares are up 66% so far. As we figure out how sustainable that is, let's take a peek back at Yelp's innovation, including how it came to market.

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