Obama's Custom Square App
Team Obama is gearing up for a big reelection battle this year, and to bolster its chances against its future Republican rival, the campaign is streamlining its fundraising efforts by adopting Square, the mobile credit card reader for iPhones and Android devices. The technology will roll out nationwide to staffers of all stripes--field organizers, volunteers, higher-ups--in order to give Obama's grassroots efforts a boost, Politico reports. The technology will help not just in processing campaign donations, but could always provide copious amounts of data during the reelection slog.
Obama's Custom Square App
The Obama campaign worked with Square to develop a custom-built app for Obama For America. According to the Obama camp, the app is currently available to staff and will be available in the app store in the near future. The app itself offers a streamlined and clean user interface. A user must fill out some basic information--name, email, address--as well as the amount he or she would like to contribute.
Obama's Custom Square App
Team Obama counts Square as an additional tool for the campaign to make accepting donations as easy as possible. The campaign plans to roll out hundreds of Square devices to staffers. Team Obama says it believes Square's ease of use will help mobile fundraising, but acknowledges it's still too early along in the process to tell of the service's potential, and of the many ways the technology could be employed.
Obama's Custom Square App
The technology could save campaigns endless hours of donation processing by streamlining operations and giving staffers flexibility to raise funds. Data could play an important role going forward, too--one big benefit of Square for merchants has been the service's ability to provide real-time information about sales. Imagine if that system was ported over for a political platform, which could highlight demographic information, whether town halls raise more funds than large-scale events, how door-to-door fundraising is doing in real-time, and so forth.
Obama's Custom Square App
A spokesperson for Square declined to say whether other candidates were in the process of adopting Square, too. Local politicians have adopted the technology before, but Obama's use of Square represents the first national political effort to take advantage of the device and service. "Whether you're a Republican or a Democrat, running for president or local assembly, Square makes it easier than ever for candidates, organizations and volunteers to fundraise for their cause," a Square spokesperson says.
Obama's Custom Square App
Like Square's own app, the service can send contributors a text message or email receipt, and allows users to provide their signature with the flick of a finger.

Team Obama's Custom-Built Square App: First Look

Team Obama is gearing up for a big reelection battle this year, and to bolster its chances against its future Republican rival, the campaign is streamlining its fundraising efforts by adopting Square, the mobile credit card reader for iPhones and Android devices.

The technology will roll out nationwide to staffers of all stripes—field organizers, volunteers, higher-ups—in order to give Obama's grassroots efforts a boost, Politico reports. The technology will help not just in processing campaign donations, but could always provide copious amounts of data during the reelection slog.

Add New Comment

0 Comments