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Masters of Design

This Is McDonald's? [slideshow]

  • <p>The fast food behemoth is slowly rolling out its new exterior and interior looks in every corner of the globe. Here are just a few of the new restaurants.</p>
<p><a class="float-left" href="http://www.fastcompany.com/design/2010" target="_new"><img src="http://images.fastcompany.com/mod/2010/images/MOD-Logo-LtBckgrnd.gif" alt="Masters of Design" width="100" height="59" /></a></p>
<p>Read more about <a href="http://www.fastcompany.com/magazine/149/super-style-me.html" target="_new">McDonald's new design</a>.</p>
  • <p>The “Fresh + Vibrant” lounge by Studio Gaia has comfortable, rearrangeable chairs and a coffee bar separated from the chaos of the main retail area by a partition. Near the windows, there is a cafeteria-style dining area with a tiled floor.</p>
<p><a class="float-left" href="http://www.fastcompany.com/design/2010" target="_new"><img src="http://images.fastcompany.com/mod/2010/images/MOD-Logo-LtBckgrnd.gif" alt="Masters of Design" width="100" height="59" /></a></p>
<p>Read more about <a href="http://www.fastcompany.com/magazine/149/super-style-me.html" target="_new">McDonald's new design</a>.</p>
  • <p>Tom Williams of Juicy Design accessorizes each dining area differently to evoke distinct emotional responses. Varied mood lighting makes public spaces more private.</p>
<p><a class="float-left" href="http://www.fastcompany.com/design/2010" target="_new"><img src="http://images.fastcompany.com/mod/2010/images/MOD-Logo-LtBckgrnd.gif" alt="Masters of Design" width="100" height="59" /></a></p>
<p>Read more about <a href="http://www.fastcompany.com/magazine/149/super-style-me.html" target="_new">McDonald's new design</a>.</p>
  • <p>Another view of Williams's designs.</p>
<p><a class="float-left" href="http://www.fastcompany.com/design/2010" target="_new"><img src="http://images.fastcompany.com/mod/2010/images/MOD-Logo-LtBckgrnd.gif" alt="Masters of Design" width="100" height="59" /></a></p>
<p>Read more about <a href="http://www.fastcompany.com/magazine/149/super-style-me.html" target="_new">McDonald's new design</a>.</p>
  • <p>A central dining area and a more casual meeting alcove are divided by a space-saving wall and ceiling moldings while the darker color palette hints at a space-age vibe.</p>
<p><a class="float-left" href="http://www.fastcompany.com/design/2010" target="_new"><img src="http://images.fastcompany.com/mod/2010/images/MOD-Logo-LtBckgrnd.gif" alt="Masters of Design" width="100" height="59" /></a></p>
<p>Read more about <a href="http://www.fastcompany.com/magazine/149/super-style-me.html" target="_new">McDonald's new design</a>.</p>
  • <p>The exterior also makes use of the darker color palette.</p>
<p><a class="float-left" href="http://www.fastcompany.com/design/2010" target="_new"><img src="http://images.fastcompany.com/mod/2010/images/MOD-Logo-LtBckgrnd.gif" alt="Masters of Design" width="100" height="59" /></a></p>
<p>Read more about <a href="http://www.fastcompany.com/magazine/149/super-style-me.html" target="_new">McDonald's new design</a>.</p>
  • <p>This LIM design--short for “less is more”--by Philippe Avanzi, creates simple contrasts such as curvaceous chairs and vertically striped walls.</p>
<p><a class="float-left" href="http://www.fastcompany.com/design/2010" target="_new"><img src="http://images.fastcompany.com/mod/2010/images/MOD-Logo-LtBckgrnd.gif" alt="Masters of Design" width="100" height="59" /></a></p>
<p>Read more about <a href="http://www.fastcompany.com/magazine/149/super-style-me.html" target="_new">McDonald's new design</a>.</p>
  • <p>Ordering kiosks empower customers to make faster decisions while cutting down on counter chaos.</p>
<p><a class="float-left" href="http://www.fastcompany.com/design/2010" target="_new"><img src="http://images.fastcompany.com/mod/2010/images/MOD-Logo-LtBckgrnd.gif" alt="Masters of Design" width="100" height="59" /></a></p>
<p>Read more about <a href="http://www.fastcompany.com/magazine/149/super-style-me.html" target="_new">McDonald's new design</a>.</p>
  • <p>Raised bar tables with ergonomic stools and free Wi-Fi are intended to draw in businesspeople. The glass partitions create an illusion of privacy.</p>
<p><a class="float-left" href="http://www.fastcompany.com/design/2010" target="_new"><img src="http://images.fastcompany.com/mod/2010/images/MOD-Logo-LtBckgrnd.gif" alt="Masters of Design" width="100" height="59" /></a></p>
<p>Read more about <a href="http://www.fastcompany.com/magazine/149/super-style-me.html" target="_new">McDonald's new design</a>.</p>
  • <p>A deconstructed mansard roof in Kircheim pays homage to the classic—and now outdated—design that circled the globe.</p>
<p><a class="float-left" href="http://www.fastcompany.com/design/2010" target="_new"><img src="http://images.fastcompany.com/mod/2010/images/MOD-Logo-LtBckgrnd.gif" alt="Masters of Design" width="100" height="59" /></a></p>
<p>Read more about <a href="http://www.fastcompany.com/magazine/149/super-style-me.html" target="_new">McDonald's new design</a>.</p>
  • <p>A McCafé in Berlin with Arne Jacobsen’s Swan chairs encourages customers to relax amid images of coffee iconography.</p>
<p><a class="float-left" href="http://www.fastcompany.com/design/2010" target="_new"><img src="http://images.fastcompany.com/mod/2010/images/MOD-Logo-LtBckgrnd.gif" alt="Masters of Design" width="100" height="59" /></a></p>
<p>Read more about <a href="http://www.fastcompany.com/magazine/149/super-style-me.html" target="_new">McDonald's new design</a>.</p>
  • <p>McDonald’s Innovation Center is a test lab for evaluating new dining and ordering ideas.</p>
<p><a class="float-left" href="http://www.fastcompany.com/design/2010" target="_new"><img src="http://images.fastcompany.com/mod/2010/images/MOD-Logo-LtBckgrnd.gif" alt="Masters of Design" width="100" height="59" /></a></p>
<p>Read more about <a href="http://www.fastcompany.com/magazine/149/super-style-me.html" target="_new">McDonald's new design</a>.</p>
  • 01 /12

    The fast food behemoth is slowly rolling out its new exterior and interior looks in every corner of the globe. Here are just a few of the new restaurants.

    Masters of Design

    Read more about McDonald's new design.

  • 02 /12 | Oak Brook, Illinois

    The “Fresh + Vibrant” lounge by Studio Gaia has comfortable, rearrangeable chairs and a coffee bar separated from the chaos of the main retail area by a partition. Near the windows, there is a cafeteria-style dining area with a tiled floor.

    Masters of Design

    Read more about McDonald's new design.

  • 03 /12 | Sydney

    Tom Williams of Juicy Design accessorizes each dining area differently to evoke distinct emotional responses. Varied mood lighting makes public spaces more private.

    Masters of Design

    Read more about McDonald's new design.

  • 04 /12 | Sydney

    Another view of Williams's designs.

    Masters of Design

    Read more about McDonald's new design.

  • 05 /12 | Shenzhen, China

    A central dining area and a more casual meeting alcove are divided by a space-saving wall and ceiling moldings while the darker color palette hints at a space-age vibe.

    Masters of Design

    Read more about McDonald's new design.

  • 06 /12 | Shenzhen, China

    The exterior also makes use of the darker color palette.

    Masters of Design

    Read more about McDonald's new design.

  • 07 /12

    This LIM design--short for “less is more”--by Philippe Avanzi, creates simple contrasts such as curvaceous chairs and vertically striped walls.

    Masters of Design

    Read more about McDonald's new design.

  • 08 /12 | Paris

    Ordering kiosks empower customers to make faster decisions while cutting down on counter chaos.

    Masters of Design

    Read more about McDonald's new design.

  • 09 /12 | Göteborg, sweden

    Raised bar tables with ergonomic stools and free Wi-Fi are intended to draw in businesspeople. The glass partitions create an illusion of privacy.

    Masters of Design

    Read more about McDonald's new design.

  • 10 /12 | Germany

    A deconstructed mansard roof in Kircheim pays homage to the classic—and now outdated—design that circled the globe.

    Masters of Design

    Read more about McDonald's new design.

  • 11 /12 | Germany

    A McCafé in Berlin with Arne Jacobsen’s Swan chairs encourages customers to relax amid images of coffee iconography.

    Masters of Design

    Read more about McDonald's new design.

  • 12 /12 | Sausage Factory

    McDonald’s Innovation Center is a test lab for evaluating new dining and ordering ideas.

    Masters of Design

    Read more about McDonald's new design.

The fast food behemoth is slowly rolling out its new exterior and interior looks in every corner of the globe. Here are just a few of the new restaurants.

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