Current Issue
This Month's Print Issue

Follow Fast Company

We’ll come to you.

1 minute read

11 Logos You May Not Remember From "American Trademarks"

  • Guano is the excrement (feces and urine) of seabirds, bats, and seals. The pure stuff is the best.<br>
<br>
The new book  <a href="http://www.chroniclebooks.com/index/main,book-info/store,books/products_id,8682/path,1-4-23/title,American-Trademarks/ target="_blank"><i>American Trademarks: A Compendium</i></a> unearths hundreds of forgotten logotypes and trademarks. Here are 11 of the quirkiest.
  • For the fun of fine hosiery.
  • When smoking was high class.
  • Once symbolizing the wonder of being wired.
  • Ready to go boldly where no man has gone before.
  • IBM before they were "Big Blue."
  • A forerunner for a Harley?
  • Classic elegance and grace. But this was for a hair growth company.
Did they mean "Hair On"?
  • Wow! A triple pun!
  • This product under promises and over delivers.
  • Always wise.
  • 01 /11
    | Nitrate Agencies Co., 1925 Guano is the excrement (feces and urine) of seabirds, bats, and seals. The pure stuff is the best.

    The new book American Trademarks: A Compendium unearths hundreds of forgotten logotypes and trademarks. Here are 11 of the quirkiest.
  • 02 /11
    | Scott & Williams, Inc., 1946 For the fun of fine hosiery.
  • 03 /11
    | The American Tobacco Co., 1935 When smoking was high class.
  • 04 /11
    | National Rural Electric Cooperative Association, 1957 Once symbolizing the wonder of being wired.
  • 05 /11
    | The Baxter Corp., 1974 Ready to go boldly where no man has gone before.
  • 06 /11
    | The Tabulating Machine Co., 1931 IBM before they were "Big Blue."
  • 07 /11
    | Arbie Mineral Feed Co., Inc., 1954 A forerunner for a Harley?
  • 08 /11
    | Lydia V. Billing, 1936 Classic elegance and grace. But this was for a hair growth company. Did they mean "Hair On"?
  • 09 /11
    | Philomene G. Walsh, 1938 Wow! A triple pun!
  • 10 /11
    | Worthington Products Co., 1945 This product under promises and over delivers.
  • 11 /11
    | Educational Data Sciences, 1965 Always wise.