Social Media Reacts To Yahoo's Deal With Tumblr

Tumblr is becoming part of the Yahoo stable. The deal, rumors of which surfaced on Friday last week, was revealed yesterday by AllThingsD's Kara Swisher and confirmed this morning by Yahoo's CEO Marissa Mayer.

The deal cost Sunnyvale $1.1 billion, and ties Tumblr founder David Karp to the Internet firm for at least four years. He will retain a lot of control over the microblog which he founded in 2007—plus a great deal of cash. And Yahoo gets a taste of Tumblr's cool factor. Social media reactions to the news are mixed:

So, what's in it for Tumblr, aside from user complaints that the site has sold out to the man? It gets access to Yahoo's ad network. Karp had also been searching for a COO to help him with the "infrastructure" of the business.

Over on Tumblr, the wailing and teeth-gnashing was even more pronounced, with some people heralding the deal as the death of Tumblr, calling out Yahoo for its "mediocrity," and generally being a less than optimistic about the deal.

What do you think? Is this a wise move by Yahoo, or is this a Tumblr deal-breaker for you?

[Image: Flickr user torbakhopper]

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  • Julia Clark

    has a security hole and breach of the size of Sony's personal
    information issue.

    is common knowledge, among some 

    only people left at yahoo are legacy users, scammers, spammers, &

    I do not take mail from yahoo accounts anymore. 

    is partly known for their anonymity works. Those concerned with
    behind the channel communications or actives being subjected to
    observation should leave Tumblr now. 

    chose tumblr because it was the best choice to have a blog that was
    password protected, the whole blog not just a page. 

    will  shutter my blogs at Tumblr & remove the content.

    to the Tumblr developer. I would not have turned down a billion in
    ca$h either. I sincerely wish your 4 years slave time in lala land
    passes quick. :)

  • Bill Butler

    Once again the problem is how to make money. Terms like "hip" and "cool" mean very little if you're "broke" and "bankrupt".