33. Ayah Bdeir

Founder, CEO, littleBits

The DIY Champion

Ayah Bdeir was 12 when her dad signed her up for programming lessons. The only problem: “I wanted to be an architect,” she says. Today, Bdeir has merged the two disciplines and created little­Bits, Lego sets for the 21st century that let tinkerers build their own electronics. Her neon-hued components snap together magnetically to form circuit boards, making it easy--and, more important, fun!--to construct anything from a remote-control car to an alarm clock to a talking puppet. LittleBits has caught on in the art and design worlds--this spring, New York’s Museum of Modern Art stores featured an installation of littleBits creations--and Bdeir envisions her kits as tools for proto­typing real products. “Everyone is creative,” she says, “and everyone is a techie.”

Video produced by Shalini Sharma // Camera & Edit by Tony Ditata

[Image courtesy of Littlebits]

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