2. Dong-hoon Chang

EVP, head of design strategy, Samsung

The Galaxy Guide

Samsung--under the design direction of Dong-hoon Chang--has been killing the smartphone game, from the gargantuan Galaxy Note 2, which further popularized the “phablet” trend, to the Galaxy S III, which briefly unseated the iPhone last year as the best-selling phone in the world. To gather ideas during the development of the S III, Chang led his design team on a city-hopping observation tour around the globe, from hot-air-balloon rides in Africa to Singapore’s Skypark on the Marina Bay. He says the travels inspired the S III’s oval, pebblelike shape and shimmery color, as well as the water-ripple effect of its touch screen. “We were able to come up with a new design paradigm,” he says. And with it, a cool factor to rival Apple’s.

[Photo courtesy of Samsung]

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4 Comments

  • Nahnah

    Terrible design; industrial, visual and interface .. makes me want to barf in Dong-Hoon Chang's mouth

  • Softgranites

    this article is so ridiculous !   it shows that the write has no clou about design business - 
    dong has simply the task to copy other companies design free design research than try to produce it for a lower price - profit margin per phone is half of an iphone that means ! 150 dollar per phone - than give the entire product to a marketing company which mock it up with some very usual average advertisment -basta -