Citi managing director Linda Descano recently wrote a LinkedIn post about the subject—giving her plenty of visibility, incidentally—in which she consolidated her conversations with a career coach, an executive recruiter, and a consultant. All to get at one question: how do we grow more visible?
For one, it's more than your follower count.
If you have a lot of quality talk and not a lot of quality work you may be a charlatan. This is not a good thing.
Instead, let's get intentional about improvement. So Good They Can't Ignore You Author Cal Newport talks about doing deliberate practice to create career capital. But as Descano observes, there's a social aspect to mastery: finding a mentor helps. Also, summon your inner publisher and share and write articles (that people want to read).
Or if debt sounds interesting, go back to school.
To de-silo yourself, Descano says to take on rotational or lateral assignments and join task forces that will broaden your exposure. And remember, the strength of an individual's network is a predictor of a group's success, so you're not being totally self-centered with all this self-actualization.
Eventually you're going to have to talk to people you don't know.
Getting into meetings with senior staff is good for you—and also frightening. When you get into them, Descano says you need to show that you "own" the work you're tasked with. You can train in this by honing your ability to give a clear, concise message at meetings. And, like that other unavoidable social scariness of negotiation, you get better by doing, so speak up often.
[Image: Flickr user ModernDope]