Forget Dropbox: Apple iCloud Is Most-Used Cloud In U.S.

Apple takes a huge bite out of the cloud market.

Cloud services are hot news, and among the names that come to mind are Dropbox and Box and so on—especially since Dropbox has just bought brand new cloudy mail service Mailbox. But new data from Strategy Analytics may surprise you: The company with the most cloud service customers in the U.S. isn't one of these, nor is it's Apple. iCloud, it seems, is more than just a fluffy iOS app.

Strategy Analytics' question to some 2,300 Americans was quite straightforward: "Have you ever used any of the following online digital locker services which enabled you to store music, video (including TV shows and movies) or games online ("in the cloud") and stream them to an Internet-connected device?" 27% of people surveyed identified Apple's iCloud as a system they've used, 17% used Dropbox, 15% Amazon's Cloud Drive, and 3% Samsung's Music Hub.

Music was the most stored content, and of course iTunes has a commanding lead in the digital music space. But the results throw a spotlight on the current vogue to stream music to consumers—a game that Apple, Samsung, and many other players are trying to get into and lead. It's also long been rumored that Apple is going to use its iTunes system to develop a new TV device that may involve cloud storage.

[Image: Flickr user Thomas Hawk]

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  • Why would you want to use the "most used cloud" in the first place? You do know that the MOST popular services are the MOST likely to be hacked, right? Have you not learned anything since AOL?

  • Matt Hessing

    iCloud is far from the most-used cloud in the US. The survey question is biased - it asks *consumers* which services they think they use. This is quite vague. For example, you may use an iPad to watch movies - but if you're watching Netflix, that streaming is coming from videos stored & distributed by Amazon.

    The question shows mindshare, if anything - and props to Apple for that. It does NOT show what is actually the most-used. That is a far more complex question.

  • guest

    These numbers do not represent actual usage, but rather 'have you ever used'. Also, this neglects the MASSIVE market for documents, which is the thing Dropbox and Google Drive do best.

    Also; games? TV shows? I'm guessing we're seeing an observer-bias here. That, or marketing. Does mr Eaton not recognize this?

  • FesteringKadaver

    Let's not forget that the icloud is basically the only storage option available to iphone and ipad users. While there are a number of options available to android users. Such as, micro sd cards and flash drives.

  • brando120

    Seems logical:

    iPhone - most popular US smartphoneiPad - most popular US tablet
    iCloud - embedded in both / vigorously thrust on users of both

  • Gerald Irish

    Yeah I don't think the usage of iCloud reflects anything other than the fact that it is a default service that comes with iOS.  If users were left to download and begin using it on their own the numbers would be far lower as it does far less than stuff like Box or Google Drive.

  • Sergey

    According to market research, iPhone is far from being most popular smartphone in US. 

  • brando120

    Tried to find some myself before I made this comment - I encourage you to share your market research.