Where Young Facebook Refugees Are Going Next

The question isn't about why teens are leaving Facebook; it's about where they're going instead.

We've known for a while that teenagers have been edging away from Facebook. Heck, even Facebook has admitted as much:

"We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook," the company's most recent annual report states.

What we haven't heard much about is where users are headed instead. In the same report, Facebook cites (Facebook-owned) Instagram as an example of an alternative product younger users are turning to in lieu of the social network.

But according to a recent study of 1,200 "Gen Z" 13- to 18-year-olds by Wikia, the collaborative publishing platform, and Ipsos MediaCT, 93% of participants are clocking weekly time on YouTube, while only 65% of users visit Facebook weekly.

Consider, too, the latest study from the Pew Research Center's Internet & American Life Project, which notes the rise of mobile Internet access among teens: One in four teens say they mostly go online using their phone, rather than another device such as a desktop. It's easy to see how Gen Z's embracing of mobile-first could yield a rich opportunity for relative newcomers such as Snapchat to claim their slice of Gen Z's ever-dwindling attention span.

Read more about the Most Innovative Companies in Mobile, one of our Industries to Watch.

[Image: Flickr user Alejandro Juárez]

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4 Comments

  • Mattkun

    Yeah I agree, this post is particularly devoid of information. I came her to find out where the teens were going not that they were going. The first line of this article says all the pertinent information and admits it isn't really news. Get back to me when you know something new. 

  • Rocklobstaar

    Correct title for this story is: Where are Facebook Refugees Going Next?. Correct text for you to write under your current title is: "Hell if I know, do you? Please email me, I cant research for shit on this internets thing"