Some good news for Chipotle enthusiasts (i.e. most of the Fast Company staff): As enthusiastically reported by Gizmodo's Sam Biddle, the chain suddenly updated its mobile app for the first time since 2009.
Among the new features: an easier ordering system, cleaner layout and updated nutritional information. Whether it's the enthusiastic customer base behind the brand or the sincere surprise that Chipotle updated the app, it seemed to garner a much larger amount of attention than a normal corporate app update.
There is, however, no option to order off the secret menu (read about Mark Wilson's adventurous search for the quesarito here.)
Chipotle eaters on Twitter were, of course, thrilled.
You know it's a good day when you wake up to a chipotle app update :)— Oliver (@spemonyva) March 6, 2013
chipotle app update now gives option for brown rice #bigmoves— Molly Ratto (@mollywhopppp) March 6, 2013
chipotle iphone app finally getting updated on the same day Taco Bell is launching cool ranch Doritos taco will make this day live in infamy— caseychan (@caseychan) March 6, 2013
[Photo by Flickr user giggle box1091]
Chipotle finally optimized their app's icon for retina display... Today is a good day.— Rather Red (@RatherRed) March 6, 2013