Budweiser: We're Not Watered Down

The brewery fired back at critics and a class action lawsuit with this ad and a few Twitter posts. But will it be enough?

Could this ad be enough to allay the fears of Budweiser fans about their beer in the wake of a potentially embarrassing lawsuit? The beer brand released the ads in newspapers across the country and on Twitter in response to news of a lawsuit that the beer is watered down. As reported by the CNBC, the class action suit claims that former employees of the brewery say that Budweiser cut its alcohol percentage from 8% to 3%.

The news comes only days after an uproar among bourbon drinkers erupted when Makers Mark said it was going to water down its product. After the outcry, the company quickly reversed its plan.

Marketing experts, tell us in the comments: Is this effective damage control?

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6 Comments

  • Reid

    Creative, but doesn't address the actual issue, which is what customers want, rather than spin. That being said, Bud went from 8% to 3%? So those suing actually believe Bud had more alcohol content than most IPAs? Am I missing something?

  • RileyYeaster

    I like Boxer Lagers response better, if you are going to be cheeky go all the way 

    http://www.youtube.com/watch?v...

    Damage control in my opinion is not saying you do charity! But rather if you have a problem or not. Look at Toyota or maple leaf foods.  Rather if Bud is innocent then take it on full on!

    Like I said I like Boxer lager response

  • Javi Cano

    I think it's good damage control. I don't think it's over the top, but I think I would've added some copy about not changing the alcohol content since xxxx. The "best beer we know how to brew" can be taken as.. "yea, we might have reduced alcohol content".