Is Twitter Worth $10 Billion? Yes. And No.

The WSJ's Corporate News Editor, Dennis K. Berman, thinks it is, but TNW's Alex Wilhelm begs to differ. Acronym fight!

An attempt to put a price on Twitter has got a couple of publications all aflutter. The question arose after an editor at the Wall Street Journal started writing a column about why Twitter was not worth $10 billion but, after a week of investigation, decided that yes, it was.

The findings have produced a response from The Next Web's Alex Wilhelm, who has argued comprehensively that Dennis K. Birman's calculations are off, to the tune of about a billion bucks. Twitter is, says TNW, worth around $9 billion.

So let's have a look at both sides. The WSJ's argument is that we shouldn't be looking at what Twitter's revenue is now, but rather what it will become. Berman quotes analyst estimates for profit margin and revenue but adds that these are conservative and, in reality, Twitter will make much, much more.

Wilhelm, on the other hand, accuses much of the WSJ's reasoning as being "conjecture" and says that Berman has his methodology wrong, that he is guilty of "overzealous rounding up," and that, if Berman had done his math correctly, while still massaging the numbers, Twitter would barely be worth $10 billion in 2015.

Until Twitter actually does announce that it's going for an IPO, expect it to be silly season when it comes to the firm's actual worth. Last month, it was rumored that Twitter's IPO would be taking place in 2014, with the same report pegging the firm's worth at $11 billion.

Is it even worth trying to put a value on a company like Twitter? Or is this speculation all part of the pre-IPO fun? What is the site worth to you? Answers in as many characters as you wish in the comments, please.

[Image by Flickr user clasesdeperiodismo]

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5 Comments

  • Alex Clifford

    A company's worth whatever people are willing to pay for it. If people are crazy to value it at $10 billion, $100 billion, a trillion dollars... then good luck to them.

    But the real value to traditional investors is how much it generates in profit. And at the moment, it's not especially profitable.

  • Oni Olufemi

    Twitter is such a remarkable tool. For a talking world, It has given voice to the voiceless and more. There is no question about how valuable Twitter has become. Using pure heuristics, I consider Twitter to be above the $10billion mark. Speaking for myself, I wouldn't mind paying to tweet. This is morally acceptable and sustainable.

  • Prabin Shiwakoti

    I don't know if I'd pay to tweet. Tweet is good but I now like Facebook better with their search graph. Now I can join or create groups according to my preference and don't have to worry about those 140 characters. For example, I can join a group about soup where all they discuss is everything about soup. Soup is just and example.

  • Femi Oni

    You have a point Prabin. I personally just relish the adrenaline rush that comes from the twitter feed system. I posit that Twitter should eventually move towards monitization cos there are enough people whose entire social media strategy hinges on Twitter. I know tons of people who wouldn't mind paying some sort of subscription say a flat fee of $10 for 100 tweets per month e.t.c