What Happens When A Famous Restaurant Doesn't Buy Its Domain Name

On a day when Jeep's Twitter feed was hacked and MTV's was fake-hacked, a New York-based programmer became an instant Internet sensation on Tuesday after he pulled a prank of his own on his recently purchased Internet domain name: http://guysamericankitchenandbar.com. The website has the same name as the famous TV chef Guy Fieri's New York restaurant.

The fake menu includes items like "Football: The Meal," which is described as "Warm broke in hamburgers, served in a clear plastic bag enclosed in a larger, black trash bag." Fieri's restaurant became a mainstream meme after it was slammed by a New York Times' restaurant critic, sparking nationwide debate about the Times Square joint.

Guy Fieri didn't register his restaurant's domain name, so I picked it up. I think this new menu look greatguysamericankitchenandbar.com

— Bryan Mytko (@BryanMytko) February 19, 2013

Someone created their own @guyfieri American Kitchen and bar menu. "Ranch hose optional, but recommended." bit.ly/Y4bh1H

— Nick Corasaniti (@NYTnickc) February 19, 2013

Okay, this (fake) new menu from Guy Fieri's joint is worth checking out: guysamericankitchenandbar.com/guy.jpg.

— Sam Sifton (@SamSifton) February 19, 2013