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Square Wants To Be The Cash Register Of The Future. Can New "Business In A Box" Help Now?

The payment company's latest service sets up small businesses with credit card readers, cash drawers, receipt printers, and iPad stands.

With Square Wallet, customers can simply walk up to a cash register and say their name to pay. The experience is seamless and, when executed properly, even pleasant.

But for now, only 8% of customers have even heard of Square, let alone own its app.

Before Square can become the cash register of the future, it needs to become a cash register for now. A new hardware bundle called "Business in a Box" the payment processor is launching on Wednesday will help the service fit more easily into the present. For $299, it delivers two Square credit card readers, an iPad stand, and a cash drawer. A receipt printer costs an additional $300.

Square, which handles $10 billion in annualized payments, hasn’t suddenly launched a hardware business. It previously recommended both the cash drawer and receipt printer for purchase on its website, and now it will sell the package at near cost. The goal is to make it easier for businesses to set up Square as their primary cash register.

"Our customer’s customers maybe want to pay with cash," Square's VP of Register Jesse Dorogusker says. "We want to meet them where they are, we don’t want to jump too far ahead, and then we’ll go with them."

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  • Danielle Goodnight

    I wanted to love Square Register because it is aesthetically pleasing and the credit card processing is simple and has a "cool" element to it, but functionally it is a dud.  There are no inventory features and very little attention is paid to how small businesses actually operate.  I've opted for the slightly less cool but more functional Shopkeep register for our iPads at my little electronics store and for recommending to my customers.

  • David

    The register is to general, it won't be a good solution for hospitality nor retail unless they spend some serious time on developing versions focused on those industries. Restaurants need many many more features then most people realize and a "Register" just is not going to do it. Things like multiple printers and seat positions, ect.
    If I were Square I would do the same thing by releasing a "biz in a box" it's cleaver but it will miss the Point of Sale masses for it generality.

  • Robin

    My name, I know four people in my city with my name (one with the same middle name and her social is one digit off from mine - don't even ask how I found that one out). So quaint idea, but which of us is going to get charged? Say my name....