Marissa Mayer: Yahoo Needs To Cut Apps From 60 to 12

The Yahoo CEO said the apps need to better focus on its users' needs and "daily habits."

Another target of Marissa Mayer's Yahoo makeover may be the company's mobile apps, she said Tuesday while speaking at the Goldman Sachs Technology and Internet Conference, Business Insider reported.

According to the report, Mayer said that Yahoo needs to cut down the number of apps from 60 to 12 to better focus on its users needs and "daily habits" of checking sports, news, stocks, and email. It's not the first time that Mayer has mentioned focusing on users' daily habits: During the fourth quarter earnings call she told investors that the company is focusing on about a dozen new products, which each focus on improving a different "digital daily habit."

What apps would you pick to stay?

[Photo courtesy of Flickr user Fortunelivemedia]

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2 Comments

  • Sean_Dorman

    How about fixing email before looking at other stuff? I am getting sick and tired of the "Dr Oz" secret-to-get-rid-of-distended-bellies ads that I have to CONSTANTLY push out of my face. It's to the point I don't want to use my Yahoo email anymore. Or maybe that's the goal...if so, it's working.

  • Yusuf

    Mobile is the front of the User's mind, Understanding User's click time Intent and Super Relevancy to deliver super relevant offers, contents,news is important. Merissa is correct to focus on small set of Apps that is going to be part of user life style and going to be relevant.
    In my mobile user tolerance is 4 flicks or clicks, irrelevancy means App graveyard.