Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Meet Dixie Elixirs' Willy Wonka Of Weed

Legalized marijuana has been good for Tripp Keber's company, which makes everything from marijuana soda to pot brownies.

Tripp Keber wears a pinstripe suit. He used to work on Capitol Hill. And he knows how to make a mean pot brownie.

Keber isn't who you might expect to find running a company that makes marijuana-laced sodas, lozenges, and massage oils. But the managing director of Dixie Elixirs and Edibles is positioned to harvest a whole lot of green now that states including Colorado and Washington have legalized recreational use of marijuana.

Fast Company visited the Denver-based company to get Keber's take on how innovation helps him stay competitive in the modern era of drug dispensing.

Add New Comment


  • Ciaran Murphy

    A risky investment considering that the federal government could put these guys out of business whenever they want. 

  • Victoria King-Voread

    Obviously even conservatives can appreciate the revenue potential for such applications of THC.  Perhaps more states will catch on and as a result their judicial and correctional systems will eliminate considerable backlogs and create space for violent offenders to be detained.

  • pfelgar

    Forgive my ignorance but how do i do the math to figure valuation?  I am looking to invest in this company but am novice to figuring valuation.  What numbers do i need to run green bean to figure its worth about $4.00 a share?

  • Green Bean

    Ok, the actual number is 4.585.
    _(Number of shares outstanding)(Sales Growth Rate)_
           (Current Market Cap)(beta2.5/10)

    I would suggest getting competent financial advice from an experiened investment broker. All stock investments come with some risk.
    This one looks like a good bet.

  • Brookito

    Thanks for the formula Green Bean. Could you please show me how you arrive at the 4.585 number. I have tried with your formula and don't see how you get there. Thanks.

  • Gwv

     Thanks for the formula Green Bean...Just got into stocks just for for the long haul..I feel its a Diamond in the Rough as well!

  • Timmeh

    My friend.. do not worry about the math. Buy shares now and cash out rich later.

  • Charles Barkley

    His company's stock (MJNA) is starting to take off. Its price has quadrupled in the past few weeks. The current (Feb. 13th) share price is around 45 cents.

  • Steve Jobs

    MJNA will issue guidance for 2013 on Feb. 17th. Net income for 2013 is expected to be at least 10 times that of 2012.