Twitter And Super Bowl The Perfect Couple, With 24.1 Million Tweets During The Game

Lots of things beginning with B--Blackout, Beyonce, Baltimore--contributed to Twitter breaking more records. Brilliant!

How would Twitter describe last weekend? By channeling a bit of Charles Dickens, and talking about "the best of times, the worst of times." Let's look at the positives first: Super Bowl. Yet again, Twitter broke records, most notably, that of the previous year's game, during last night's Ravens-49ers showdown, with 24.1 million tweets being tapped out by the start of the second half of the game.

The micro-blogging site broke down a few of the stats in a post-match blog post: the biggest topic of conversation was, of course, the blackout, generating (oh, har) 231,500 tweets per minute, followed by the awesome 108-yard kick return by Ravens player Jacoby Jones (185,000 TPM) and finally the full time whistle (183,000 TPM.)

Michelle Obama got in on the tweet action, shouting out for Beyonce--whose performance, some fans say, was what caused the lights to go out.

The half-hour-plus outage also spawned some spoof accounts, including @superbowllights, who made watchers chortle with this tweet.

So, why worst of times for Twitter, whose record-breaking antics every few months show the continuing popularity of the service as a side dish for the big stuff, such as sports events and politics? Because the site fell victim to a mammoth hack over the weekend, with 250,000 accounts being compromised. Twitter has reset passwords and revoked session tokens for compromised accounts, while urging its users to remember "good password hygiene."

[Image by Flickr user Triple Tri]

Add New Comment