Here's An Early Look At Armour39, Under Armour's New Fitness Tracker

Unlike the Nike FuelBand or Jawbone Up, Under Armour's monitor straps across your entire body.

Under Armour will be the latest sports gear company to get in on the fitness band craze with its upcoming physical activity tracker Armour39, the company announced Thursday.

The Baltimore-based company describes Armour39 as a "first-of-its-kind performance monitoring system for athletes." Most likely, that means it will track and analyze users' physical activity and fitness the way competitors such as the Nike Fuelband and the Jawbone Up do.

But unlike either the Fuelband or Jawbone Up, which are both wristbands, Armour39 is a full-body band (with a very dramatic light-up mechanism) you strap to your torso.

Under Armour says the device, which could help in the fight against obesity, will be available in the spring.

Watch the teaser for Armour39 above, with UFC fighter Georges St-Pierre and fitness trainer Natalie Uhling.

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  • PortaPocketGal

    now that Under Armour is getting more into things that strap onto/around the body... methinks they're heading in the right direction. Shall we talk? ;)  After all...who HASN'T had things fall out of pockets while working out OR sat on a phone/keys/etc..(or tried to bend when things are being carried in pockets)  not the most comfy thing, n'est-ce pas?  there are answer to that...see what I mean...

  • Harkonnen

    I think you can wear it under a shirt but yes, it does have that "cheesy superhero" look to it.