It's hard to know what is more fashionable for Superbowl ads these days: the full--or partial--reveal before the game; or the social media connection. Here's a teaser for car manufacturer Lincoln's spot, which used Jimmy Fallon, a longtime Twitter fan, and a witter campaign to crowd-source the script. Using the hashtag #steerthescript, the company gathered around 6,000 tweets centered around the subject of an unforgettable road trip to form a story.
With material as ranging from UFOs, hitch-hikers and a woodland wedding in the teaser, Lincoln's spot on Sunday night should prove interesting.
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