Current Issue
This Month's Print Issue

Follow Fast Company

We’ll come to you.

1 minute read

Fast Feed

Twitter Introduces Embedded Video Through Vine

Twitter is soft-launching embedded videos within tweets, using a special mobile app called Vine.

Twitter has quietly begun testing of embedded videos in tweets. In a tweet posted on Wednesday morning, CEO Dick Costolo posted video of himself making steak tartare, with the video embedded within the tweet through video service Vine. On Thursday morning, Costolo posted another tweet urging Twitter users to download Vine.

This past October, Twitter acquired Vine, which stitches together mini-montages of users' mobile video clips. Fast Company sat down with Costolo to discuss his leadership strategy in November.