Atari Files For Chapter 11 Bankruptcy In U.S.

Assets of the iconic gaming manufacturer, creator of Pong and Asteroids, are to be auctioned off.

Alas, poor Atari, we knew it well. The iconic gaming firm, purveyors of the addictive blip-fest Pong to a generation of kids, is seeking bankruptcy protection in the U.S., in an attempt to separate Atari Interactive from its French parent company, Atari S.A.

The filing was made yesterday in the Bankruptcy Court for the Southern District of New York, and means that its logo and rights to games such as Pong, Asteroids, and Centipede will be auctioned off. Atari Interactive has moved into the 21st century, creating mobile apps for its oldest and best-loved games as well as brand-new titles.

So, Fast Company readers, are you Xbox, or more Atari? Does the news sadden you and take you back to a time when TVs were housed in ornate mahogany consoles, or did the news not even make you look up from your four-inch screen where you're being bested by a bunch of Angry Birds?

[Image by Flickr user tyger_lyllie]

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2 Comments

  • Tony Perez

    Atari was my first game system as a kid. Space Invaders, and other games like it were on individual cartridges. Now, the entire game library from the 80's can fit onto a fraction of a small flash drive. My wife bought me a joystick with the old Atari joystick look. It had about 12 games on it and it plugs into the TV. However, there was nothing like turning on the console after jamming the cartridge and hoping the joystick didn't come apart from all the game play it was getting. To those born since the turn of the century, you have no idea of the fun we had! Some of us knew we were pioneering a new era of entertainment. 

  • Ward Chandler

    Pong Schmong.  If you really want to tug at my heart strings let's talk about the Magnavox Odyssey.  We had one of those wired up to our big console tv, complete with ping pong and ... hard to believe ... a shooting gallery game.   It was like having Frontier Land in our basement.  Atari was "inspired" by the game and later had to settle with Magnavox in court.