Recruitment

Example Search: “Friends of friends who are product managers at Google” “Founders who went to MIT”

Who Else Is Doing This With Facebook’s Data: BranchOut

Branchout

Example Search: “Friends of friends who are product managers at Google” “Founders who went to MIT”

Who Else Is Doing This With Facebook’s Data: BranchOut

Recruitment

Example Search: “Web designers in New York City"

Who Else Is Doing This With Facebook’s Data: BranchOut

Recruitment

Example Search: “Founders who went to MIT”

Who Else Is Doing This With Facebook’s Data: BranchOut

Travel Search

Example Searches: “Cities my friends live in,” “Restaurants in Paris that friends in Paris like”

Who Else Is Doing This With Facebook’s Data: Gogobot

Gogobot

Example Searches: “Cities my friends live in,” “Restaurants in Paris that friends in Paris like”

Who Else Is Doing This With Facebook’s Data: Gogobot

Travel Search

Example Search: “Friends who have traveled to Paris”

Who Else Is Doing This With Facebook’s Data: Gogobot

Photo Organization

Example Search: “Photos taken this week”

Who Else Is Doing This With Facebook’s Data: Pixable

Photo Organization

Example Search: “Photos of friends in Paris”

Who Else Is Doing This With Facebook’s Data: Pixable

Pixable

Example Search: “Photos of friends in Paris”

Who Else Is Doing This With Facebook’s Data: Pixable

Photo Organization

Example Search: “Photos of girls”

Who Else Is Doing This With Facebook’s Data: Pixable

Friend Finding

Example Search: “Friends of friends who live in San Francisco”

Who Else Is Doing This With Facebook’s Data: Twigmore

Dating

Example Searches: “Single women who are friends with friends and live in New York City”

Who Else Is Doing This With Facebook’s Data:

Social Recommendations

Example search: “Restaurants in San Francisco my friends like”

Who Else Is Doing This With Facebook’s Data: Raved

Twigmore

Example search: “Restaurants in San Francisco my friends like”

Who Else Is Doing This With Facebook’s Data: Raved

Social Recommendations

Example search: “Music my friends like”

Who Else Is Doing This With Facebook’s Data: Raved

Raved

Example search: “Music my friends like”

Who Else Is Doing This With Facebook’s Data: Raved

6 Services You Could Replace With Facebook Graph Search

With the launch of Graph Social, a handful of startups that integrate with Facebook are now competing with the mothership.

When Facebook's valuable database was still locked inside the network—with only a notoriously terrible search engine to help excavate results—products that built smart ways to access it found niches from dating to job hunting. But the company set its data free when it launched a new Graph Search on Tuesday.

The tool makes it easy for users to explore their Facebook connections without leaving Facebook. They can search “friends who have been to Paris” instead of logging into travel site Gogobot to ask the right people for recommendations. They can search “photos of friends taken in the last week” instead of logging into Pixable to check out the most-recent photos category. They can find single people nearby who share their interests without signing up for a dating site.

That doesn't necessarily mean, however, that they will. Most startups that use Facebook data also use other sources, which means their results can be richer. Startups can also add features specific to a particular task because they’re only designed for one context. Gogobot, for instance, not only connects Facebook friends for travel recommendations, but also hosts tools for exploring and price checking.

"If Facebook was doing only browsing of photos," says Pixable founder Inaki Berenguer, "of course, it would destroy us." But it's not. It's doing everything.

Graph Search has to work just as well for photos as it does for restaurant recommendations and job search.

Whether it is the smartest thing Facebook has ever done or not that impressive will be debatable for a long time. Search results we can test now. In the slideshow above, we put the product—which, to be fair, is still in beta—to a test against the third-party products it overlaps.

[Image: Flickr user En busca del sol]

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