For cause-based organizations, social media is a crucial tool for spreading messages and gaining proponents. But these non-profits often receive less support than profitable companies when it comes to coordinating a campaign across the multitude of different social platforms. Fast Company hosted a conversation with leaders in the social sphere to discuss how their companies could collaborate to advance causes that could have a positive impact on the world. What would happen if every organization that was granted non-profit 501(c) status was also given a toolbox for effectively using social media?
This clip is part of a longer conversation about social media for social good that took place in August. Watch the complete video here: Facebook, LinkedIn, Twitter, YouTube, and Zynga Put Their Social Heads Together For Good